Contrary to what casino moguls would have you believe, casinos are not built to provide friendly and innocuous amusement to the public; they are designed and built with one goal in mind, to induce the unwary into throwing away precious time and money to enrich those with craftier minds. Be assured that no casino mogul would ever dream of doing with his time and money what he is inviting you to do. He has better things to do. He’s an important man, an executive. In his opinion squandering time and money is only for fools. And that’s where you come in. Casino moguls don’t believe in luck or chance. They're only interested in a sure thing. They have learned that one of the surest ways of becoming rich is not to indulge in hopeless, long-shot gambling themselves but rather to provide that opportunity to someone else. And they also know that while you are mindlessly emptying your pockets, you must be made to believe that you are having the time of your life. That is why their television ads always show young, vibrant, well-dressed couples laughing like kids on a carnival ride. That is also why they have clubs you can join, with members receiving “free” tee shirts bearing the casino’s name, so you will feel like you are part of an elite group, a group that is known, loved and always welcomed by the casino. Of course you’re known, loved and always welcomed by the casino. You’re making its owner/owners wealthy! Of course they’re willing to throw you a few crumbs occasionally. Of course they want you to think you’re someone special. But what they won’t show you are the scores of lonely senior citizens on fixed incomes, oxygen bottles at their sides, disposing of what little cash they have in the vain hope of hitting the big one that will put them on easy street. Or the compulsive gambler who gets his or her adrenaline rush, his or her high, endlessly trying to win that once-in-a-lifetime jackpot that will remove all their money woes, when in fact their money woes are caused by their gambling addiction. No, they won’t show you that seamy, pathetic side of the casino environment. That would be bad for business. And gambling, to a casino executive, is serious business, not mere fun and frivolity, as it is portrayed to you. Make no mistake about it, casino moguls are cold, calculating entrepreneurs who waste neither time nor money in their single-minded pursuit of wealth. So take a lesson from them. Get serious, and don’t waste your time or money either.
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